FOR IMMEDIATE RELEASE:
TDI Brands Enters Into Exclusive License Agreement With Wagner®
Tierra® Garden Division to Distribute Wagner Plant Caddies in the US.
JASPER, Ind., September 24, 2019 – TDI Brands, a forerunner in supplying innovative products to the garden center industry for over 23 years, announced today that it has entered into an exclusive licensing agreement within the lawn and garden market with Wagner®, a European manufacturer of plant caddies.
Under the terms of the agreement, TDI Brands will be the exclusive distributor of Wagner® plant caddy products in the United States, making them the go-to supplier for U.S.-based garden centers, nurseries, and online retailers. The Wagner® Brand will become part of the Tierra® Garden Wholesale Division, which currently offers over 1500 gardening tools, accessories, and accents. Wagner® will be added to the increasing list of exclusive Brands offered by the company, including DeWit Garden Tools, Peacock Plant Supports, Haxnicks Garden Solutions, Tierra Pro Tools, and Little Pals Kids Gardening, among others.
Founded in 1977 in the Black Forest of Germany, Wagner® began by manufacturing casters for the furniture industry. Today, they are one of the leading manufacturers of high-quality furniture components in Europe. Wagner® is a family-owned business whose capital lies in innovative thinking, high quality standards, and fast action. Their portfolio includes furniture accessories which fulfil criteria such as autonomy, flexibility and sustainability in processing and use. TDI Brands will be distributing Wagner® plant caddy/trolley product lines in the United States.
“We are excited to expand our offering into plant caddies with Wagner®. Pottery is one of the largest hard good categories in our industry and plant caddies are a perfect complimentary product to that category. Wagner® caddies are the best in the world, bar none, and TDI Brands is pleased to bring them to the U.S. market,” said Mike Bartley, President of TDI Brands. “This partnership allows us to continue our mission of providing, unique, distinctive, and timeless garden products and strengthens our position within the industry, making it easier for our customers to get the products they need to serve their gardening patrons.”
Ulrich Wagner, Managing Director of Wagner®, added “Wagner® is excited to be working with TDI Brands. We are looking forward to developing a long-term business partnership to establish Wagner® plant trollies as the leading brand in the U.S.’’
To learn more about Wagner®, the products available, and where to purchase in the United States, visit www.wagnerplantcaddiesusa.com.