Look for the blue pot
Bloomin' Easy® is a collection of new & improved ornamental varieties that offer time-strapped homeowners unique aesthetic value and attributes that help make success easier for them. With relevant products, eye-catching packaging and after-purchase support, hesitant consumers become inspired to 'jump-in.'
How-To Plant Bella Sol® Potentilla from Bloomin' Easy on Vimeo.
Bloomin’ Easy Selections
New for the sake of being new is not enough for Bloomin’ Easy plants. We work with the world’s top plant breeders to find the right selections that not only offer unique beauty, but attributes that make success easier for time-strapped homeowners.
We spend years selecting, testing and evaluating plants before they meet the cut for our premium collection.
We aim to add a few carefully selected varieties each year, allowing us ample time for trials before going to market. This ensures we keep our promise of Plant, Water, Relax.
Why Bloomin’ Easy?
Bloomin’ Easy is a response to younger homeowners who appreciate the value of a beautifully landscaped yard, but think tackling such a project is too difficult, time consuming and beyond their expertise.
We select plants that offer exceptional beauty and color—plants that are more resilient and lower maintenance, and which enable success for your outdoor space.
Our unique after-purchase support provides how-to videos and tailored care reminders, designed to help you have the beautiful yard you want AND the time to keep doing all the other things you love. It’s as easy as Plant, Water, Relax.