Grand View Media Group, a division of EBSCO Industries, has acquired green and agricultural publishing company, Moose River Media.
At first glance the two companies have very different portfolios. But Grand View’s general manager, Barry Lovette, sees some common ground—service.
"The individual titles are very much service driven, they are not manufacturing industries. If you think about Turf, it’s about lawn care and landscaping and you combine that over with what we have with Professional Carwashing & Detailing, Cleanfax and Cleaning & Maintenance Management they’re all service-driven industries. And the reader is very much similar in many ways," he says.
Grand View declined to share specific details of the transaction, however Lovette says it was the digital strategy and social communities that attracted the company to Moose River.